Big Day Out Founder Denies There’s A Festival Crisis – TheMusic.com.au for Face The Music 2013
Big Day Out founder Ken West has denied that Australia is experiencing a festival crisis while speaking at a music industry conference this morning.
The opening panel of Melbourne’s Face The Music, West responded to claims that the era of multi-genre festivals is over by saying that ticket sales were shifting to other events.
“I don’t believe there’s a crisis on any level,” West said. “Big Day Out was the gathering of the tribes, there was no way to get a metal fan to watch a techno show until I brought them together.”
He claimed that Big Day Out got “loved to death” when people were buying tickets off the festival name alone.
“You don’t want to be selling tickets for FOMO – fear of missing out,” he said, “because there’ll be a year when FOMO will run out.”
The comments came after agent Paul Sloan, from Billions Australia, had said, “It is the end of an era of sorts, the multi-genre [festivals] are the ones that have suffered.”
The line-ups “made sense at that time,” he said, but it for punters looking to see a headline act the multi-genre environment is no longer “their preferred place to see a band”.