Face The Music 2013: Day Two Wrap Up

The second and final day of the Face The Music conference gave us something to look forward to next year, following a hugely successful sixth outing.

First up for the day was Being A Global Artist presented by Vice Music’s Jamie Farkas, who discussed the way that “technology, content and partnerships are the pillars of artist development.” She showed off a few showreels of what Vice and its many offshoots are now undertaking, and outlined reasons why personalized content is becoming more and more important in developing an artist’s fan base.

Hosted by Sounds Australia, Export Ready (Or Not) outlined the various ways in which they help nurture Australian artists to break into overseas markets. In total, Sounds Australia last year attended 95 events with 66 of those being International events.

Among their work, Sounds Australia organise networking activities for artists and managers, that include the Aussie BBQ, networking mixers and the Tim Tam Slam, that brings people together while drinking their beverages through Tim Tams.

In total, Sound Australia can introduce artists to a combined 40,000+ industry delegates and 250,000+ audience members, at these events.

The 2014 – The Year That Was panel hypothesized the trends that will be popular come November 2014. Featuring Jamie Farkas (Vice Music), Michael Parisi (Wunderkind), Nick O’Byrne (AIR), Paul Sloan (Billions Australia), Richard Moffat (Way Over There) and Sophie Miles (Mistletone), the panel hilariously predicted what the music industry will look like in a year’s time.

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