First 2012 Speakers Announced

The music industry will come together for one of the most important events on the Victorian music calendar, when the annual non-profit music summit Face the Music returns to the Arts Centre for its fifth year on Friday 16 and Saturday 17 November, 2012.

The two day event plays host to a smorgasbord of local and international industry professionals, and in partnership with Melbourne Music Week once more, will see this year’s key speakers including renowned US label owner, entrepreneur, artist and educator Martin Atkins and Primavera Sound Festival’s Almudena Heredero.

A member of Public Image Ltd, working with artists like Nine Inch Nails and Ministry, Martin Atkins has drawn on his three decades of music business experience to help artists striving to succeed on their own terms in a challenging music industry. Author of the influential 2007 book Tour:Smart And Break the Band – consequently named “the ultimate touring manual” by Mojo Magazine, Martin has been the highlight at recent conferences SXSW, Warped Tour, CMJ and New Music Seminar, sharing his unique perspective not only on where the music industry is currently, but where it is going in the future.

Founder of international arts consultancy Followspot, Almudena Heredero represents Primavera Sound festival in Barcelona, one of the largest and most important festivals in Europe with an attendance of over 100,000 people in recent years. Also as one of the creators of the highly successful Barcelona music conference PrimaveraPro and organiser of the Sounds of Spain roadshow, Almudena will share what’s currently trending in Europe, reveal music business opportunities for Australian artists and music businesses and the best way to approach the European market.

Delivering it’s finest year yet of networking, panel sessions and exclusive one-on-one business opportunities, Face The Music 2012 will cover topics including tour management, music release strategies, making inroads in the USA, crowd funding and music in film and TV. Offering an insight into the ideas and minds behind some of Australia’s most inspiring music industry heavyweights, don’t miss the opportunity to hear from Australian industry experts Fergus Linehan (Vivid, Sydney), Jerome Borazio (Laneway Festival, 1000 Pound Bend), Leigh Treweek (Street Press Australia), Jaddan Comerford (The Staple Group), Johann Ponniah (I OH YOU), Hannah Fox (Supplefox), Patrick Donovan (Music Victoria), Helen Marcou (SLAM) and more than 100 other music industry leaders yet to be announced.

Promising even more unique networking opportunities, this years event also introduces the official Mentor Lounge, a co-ordinated platform where you can rub shoulders with industry leaders keen to hear your ideas, provide advice and discuss relevant issues facing music industry development today.

Offering presentations, discussions, networking, live music, practical workshops and the hottest tips and tools to give your music career the edge, Face The Music 2012 provides a not to be missed platform for professional and creative career development, whether you are looking to start up your music career or you are a seasoned music pro.

With tickets on sale now, be sure to get in early to avoid missing out. At just $45 ($30 concession) for one day or $70 ($50 concession) for two days, Face The Music is the best value for money conference in the country.

Read about the:

2012 Program

2012 Speakers