Bands, Fans and Brands – A masterclass

January 1, 1970
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Presented by Face The Music

Day: Friday 15 November, 2013
Time: 3.05 – 3.55pm
Location: Members Dining Room, Arts Centre Melbourne (Level 7)

Musicians are not expected to know everything about brand building and image any more than a group of marketing pros would be able to sit around the board room and write an album. Kim Carter has spent 12 years working with youth and entertainment companies and brings her expertise to you in a masterclass. This session will show you where your energy should be placed when dealing with brands, the workings behind brand music strategies and building your own brand property. There will be advice on endorsement deals, examples of successful and not so successful partnerships as well as their good and bad consequences.

Facilitator: Kim Carter (Executive Partner & Strategic Director, Rockstar Management)