AJ Maddah is the man behind two of Australia’s most successful new all ages alternative music festivals – Soundwave and Harvest. Since Soundwave’s launch in 2007 it has become one of the most popular events on the alternative heavy music scene, selling out in most of the event’s national locations annually, and also spawing various successful “Sidewave” sideshow tours. In 2011, Maddah launched the boutique, now sellout, Harvest Festivals taking in Sydney, Melbourne and Brisbane. Maddah’s team has become known for drip-feeding their line-ups via social networking sites such as Twitter, rather than using traditional media outlets.
AJ features on Face The Music 2012 session: