Alex White

Next Big Sound

Alex White is the head of Next Big Sound at Pandora, overseeing a NYC-based team of about 25 data engineers, designers, product managers and data scientists focused on prediction research and cross-platform performance measurement. The team’s mission is to make all available data about every artist in the world useful to music makers and Pandora’s brand clients.

White co-founded Next Big Sound with David Hoffman and Samir Rayani in 2008 during his last semester at Northwestern University. Next Big Sound raised $7.4M from notable angel investors and was acquired by Pandora Media in 2015.

White and his co-founders have been featured in Fast Company (#1 most innovative company in the music industry, 2015), Forbes (30 under 30) in the music category three times, Billboard (10 best music companies), Bloomberg BusinessWeek (25 under 25), Entrepreneur Magazine’s 30 under 30 list and in the New York Times, CNN, Fox Business, Washington Post, TechCrunch and many other publications.