Promoter / Agent, Split Works United
Archie is a China-based promoter, booking agent, festival owner, conference organiser and brand consultant. Over the last decade, his Split United group has launched four festivals, created two online communities, set up Asia’s first regionally focused booking agency, run more than 400 tours to over 40 Chinese cities and created some of the most iconic music-based brand campaigns in China to date.
Artists they have been associated with include Sonic Youth, Thirty Seconds to Mars, Ludacris, Godspeed You!, Black Emperor, Grimes, Gang of Four, Frank Turner, Jose Gonzalez, Caribou, Battles, Japandroids, Shabazz Palaces, Wye Oak, Swans, Jay Electronica, BokBok, Untold amd Deafheaven. Brand associations include Apple, Smirnoff, Converse, MTVNE, Transmission, OPPO, VW, Adidas, Tuborg, Guinness, Mixradio, Vans and Levis.