Bec Florence

Flow & Hustle

Bec Florence is the founder/director of independent publicity company Flow + Hustle. Swept into music writing by an appetite for words and a thirst for underground sounds, Bec found herself unearthing Australia’s emerging electronic landscape as a writer, occasional radio presenter and columnist. From interviewing some of the world’s most exceptional musical figures to reviewing LA’s Low End Theory and Red Bull Music Tokyo, she was swept up in the behind-the-scenes world of shaping artist, label and touring agency public relations. Now she champions her dream clients – from behind the desk and from the centre of the dance floor.

Focusing on accelerating Australian talent around the world and connecting pioneering overseas culture to a local audience, Flow + Hustle has delivered campaigns for The Operatives, Astral People, BBE and worked with Flying Lotus, Kaytranada, Fatima Al Qadiri and Thundercat.